How to write a Cover Letter

Firstly, just to open up: A Cover Letter is NOT a Job Application, in any way shape or form. It’s short, and straight to the point and should accompany a CV / Resume, or anything contributing to the fact as to what is relevant to send to the prospective employer.

Over the duration of this article, I’ll be discussing the main pieces of what needs to be included inside a standard Cover Letter, which will be:

• Introducing yourself to the Employer
• Conveying your skills, experience or achievements
• Enticing the reader, as to why they should discover more about you in your CV / Resume / Portfolio
• ALWAYS finish your Cover Letter with a ‘Call to Action’ – For example; requesting an interview or phone call about this vacancy

Introducing yourself to the Employer

You want to introduce yourself to the Employer, plain and simply. Don’t go over the top with this, and make it rather short. This is the best way to get the Employer on side (We’ll be going into more detail in the 3rd Point!). Although, this is a very important part of the Cover Letter; keep it short and to the point. It should go along the lines of:

“Dear Sir / Madam,

I’m (Name here) and I have applied for your vacancy, as (Vacancy here). I have had past employment as (Vacancy) and feel as if I can satisfy the needs for your current vacancy.”

I find this short and simple and it relates to the purpose. This is the best way to start your Cover Letter.

Conveying your Skills

You want to ‘Sort’ your skills out into different sections, and you want the employer to be able to navigate through this list swiftly. Also, in this you may want to link it in with your attached resume. This is really all up to you in the way you want to display your skills. I recommend that you visually display this in your own way, as your Cover Letter is unique to you.

You might want to create a section whereas all ‘Design’ resides for instance.

For this, it’s all up to you for your creative skills to come into play.

Enticing the Reader, and drawing them towards your Cover Letter

You need to draw the Employer, in this case towards your CV / Other review content. Here are some main points that you want to refer to when creating that all important Cover Letter:

• Stick to conveying your skills and positive points. Never downsize yourself by making negative criticism in your Cover Letter

• Keep your content flowing, and cover all of the skills that you have. This is important, and you do not want to miss anything vital

• Include Voluntary work, and you might want to refer to your past experiences / work

This is the way a Cover Letter should be structured in the main body content. You may want to add some other content, but do NOT ever criticize yourself, nor ‘Big yourself up’

Finishing your Cover Letter

You may be confused, like a writer in peril to starting and ending any piece of writing! Well, no need to be here. Finishing your cover letter is rather short, and ends in a ‘Call to action’ whereas you have to either request an interview, or phone call etc.

You can conclude the letter using this, or what many Cover Letters use is ‘Yours faithfully’ or ‘Yours sincerely’ depending on status.

I hope you have enjoyed this article! Be sure to visit our other posts, and feedback.

Author: Johan Bosman

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